The Benefits Of Local SEO For Businesses: Why You Should Start With Local SEO

In today’s digital age, the importance of search engine optimization (SEO) cannot be overstated. As more and more consumers turn to online search to find products and services, businesses must ensure they have a strong online presence. 

This requires implementing an effective digital marketing campaign to ensure that your business is visible and easily found online. While many businesses may be quick to jump into website SEO, at LocalFi, we’re honest – it’s not always the best option to start with website work. 

There is no denying Google determines your ranking online by following a blended algorithm, meaning they look at your local SEO and your website SEO. However, unfortunately, many local businesses invest thousands of marketing dollars into creating a beautiful website, but don’t have the SEO foundation created or the online presence to drive traffic to that website. 

Starting with local SEO can help businesses establish a digital presence and increase visibility within a shorter time frame and grow their revenue more rapidly. You can then set aside some money to reinvest in website SEO later down the line when it makes more sense financially.

The Benefits Of Local SEO

Local SEO (Search Engine Optimization) refers to the practice of optimizing your online presence and website to appear in the search results for location-specific queries. The goal of local SEO is to increase the visibility and ranking of your business on search engine results pages (SERPs), (such as Google), when people search for businesses or services in a specific geographic location.

What Are The Benefits Of Local SEO?

Increased Revenue

By optimizing your GMB (Google My Business) listing for local search, you can improve your chances of appearing in Google’s “local map pack,” a special section of search results that highlights the top three local businesses relevant to the user’s search query.

When your business appears in the top 3 Google Maps results, you’ll appear above top-ranked websites on a normal Google Search – which means you get to attract more quality leads and ultimately more revenue.

Prime Real Estate On Google

When your business appears in the top 3 Google Maps results, you’ll get ranked above websites on a normal Google Search. This is prime real estate on Google and can give your business a competitive advantage over others in your industry. Research shows that businesses in the “local map pack” get 4x the number of clicks compared to the #1 website.

Long-Term Marketing Asset

Local SEO is also a great long-term investment as it helps to create an online presence that will serve you for the lifespan of your business. This means even if your marketing budget runs out, you will not lose your online presence. The traffic driven through the power of Local SEO is organic, unlike PPC (pay per click) ads. Whereas, if you turn off your ads, your marketing stops, but with Local SEO, it continues to serve your business.

When Should You Consider Website SEO?

Website SEO is a crucial aspect of a successful digital marketing campaign. It involves optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords related to your business. Website SEO can benefit businesses by increasing visibility, generating more leads, and driving sales.

Website SEO is ideal for businesses with a well-established local presence and a broader target audience. It is also suitable for businesses with more extensive product lines and services that require a broader reach. By investing in website SEO, businesses can improve their online visibility, attract more organic traffic, and establish themselves as a leading authority in their industry.

Local SEO VS Website SEO – What The Data Shows

Results timeline: Local SEO typically produces results and ROI in just 2-3 months, while website SEO can take 6 months or more to see results. 

Click-through rates: 45% of people click on Google Maps results on Google Search, while only 12% of people click on the #1 website on Google Search. If your business is optimized for local search, a prospect will see your GMB Card before they see the website. In essence, having a strong presence on Google Maps can drive more traffic to your business than having a high website ranking.

User behavior: Over 86% of people use Google Maps to find a business online. This means that local SEO is essential if you want to get found in the places where your customers are looking.

Why Choose LocalFi For Your SEO Needs?

As a business owner, having a capable, trustworthy, and honest marketing team is vital for the success of your business. At LocalFi: SEO Digital Marketing Agency, we are a top-rated local SEO company in Arizona with a proven track record of helping local businesses of all sizes across the nation achieve success through innovative, personalized SEO marketing campaigns.

We employ data-driven strategies to ensure you get the best return on investment from your digital marketing efforts. Whether you’re looking to invest in local SEO, website creation or optimization, or both – our team of SEO Phoenix experts will work with you to develop a tailor-made marketing plan that will put your brand in front of prospective customers and drive more sales! 

Book your FREE Discovery Meeting to work with a leading SEO Agency in Arizona, and let us help bring business to your doorstep.