The 3 Biggest Photography Mistakes Business Owners Make — How LocalFi, The Leading SEO Agency In Arizona, Can Help You
Photos are key elements in online success; and as the top local SEO company Arizona, we’ve noticed that these are often overlooked by many business owners.
When you partner with our SEO marketing agency, one of the first steps we take in helping you achieve your online goals is to assess the health of your online properties, especially your Google Business Profile (formerly Google My Business Profile).
Photos are a common pitfall. Here are the biggest mistakes to keep an eye out for:
- Opting for Vertical Photos Over Horizontal
Vertical photos are common because of the popularity of social media and other mobile platforms. However, vertical photos often fail to capture the bigger picture — literally and figuratively.
Horizontal photos offer a wider view. This can be used to include the interior and exterior of your storefront so you can help potential customers know what to expect should they decide to drive to your business. Or, you can use it to provide a comprehensive view of your product or service.
Likewise, images are important ranking factors for Google and Google is very particular. So, if you want to have a better opportunity to rank on top of search engine results, you need to pay attention to the dimensions and specifications of your images. Do a quick Google search to get the most up to date information on Google Business Profile photo specifications, but know that as of 2024, Google prefers more horizontal images that are between 10KB and 5MB with a recommended resolution of 720 x 720 pixels.
It’s also important to note that when uploading any photos to your Google Business Profile (GBP), Google wants to see photos that represent reality as accurately as possible. This means your photo may get rejected by Google if you are using filters or other alterations on your photos.
- Neglecting Panoramic Photography
Remember that people who search for your business online want to learn as much about your business before they even step into your store or pick up the phone to call you. One of the best ways to do this is through your Google My Business page and the panoramic photography or 360 photos you feature.
Therefore, it is highly recommended to include panoramic photos and 360 photos on your Google Business Profile. These types of photos provide your clients with a dynamic view of your business. These photos help manage expectations and can create confidence in a prospect to want to do business with you. There are quite a few professional photographers you can hire to take quality 360 degree photos that Google will accept. Ask LocalFi for more information about our resource. If you’re feeling confident, you can absolutely take quality panoramic photos from your own phone! Interior photos are great to capture in a panorama photo.
PHOTO TIP: When taking panoramic photos, make sure that there is no motion and no one is moving during your panoramic photo to capture the best quality photos!
- Ignoring Reflections in Glass and Mirrors
How many times have we seen so-called ‘internet sleuths’ make explosive revelations online based on reflections on glass and mirrors? Reflections are a goldmine for people looking for flaws and mistakes — don’t neglect them.
Aside from being distractions, unwanted reflections can reveal clutter, the camera and photographer, and other unnecessary details. It makes a business look unprofessional.
So, when your photos feature glass or mirrors, make sure to adjust your angle or use a polarizing filter. You can also take the extra step of cleaning up your photos during post-production or hire a professional to get rid of those pesky imperfections.
How LocalFi, the Leading Scottsdale Marketing Agency, Can Help Your Business!
As a top SEO agency Arizona, headquartered in Scottsdale, we’ve helped many local businesses improve their Google rankings and overall reputation with their target audience. Our turn-key SEO systems have allowed us to help 70+ different industries all over the United States, making us a great marketing partner for local businesses, including locally owned franchises and multi-locations.
When you partner with LocalFi, you’re not just gaining a qualified SEO marketing team, but you’re gaining an expert guide and a team who truly cares about your local business. We’re proud to share that many of the clients of The LocalFi Family have been with us for years. This is testament to our expertise and experience, qualities that you will find invaluable as you grow your business.
Get in touch with our SEO Phoenix team today to know more about how we can help you sidestep these online mistakes and succeed in boosting your business profile. Schedule a FREE discovery meeting and let us show you why we are the best SEO agency in Arizona and in the United States!