How LocalFi Helped a Scottsdale Business Achieve their Goals With Local SEO

How LocalFi Helped a Scottsdale Business Achieve their Goals With Local SEO

by | May 13, 2024 | Online Marketing | 0 comments

At LocalFi: SEO Digital Marketing Agency, our passion lies in empowering local businesses to thrive through strategic digital marketing solutions, with a special focus on Local SEO and Website SEO.

As a leading Scottsdale digital marketing agency serving businesses nationwide, we take great pride in helping local businesses establish a strong online presence and drive measurable results.

We understand that small business owners are the backbone of our communities, and our mission is to help them thrive. When you partner with us, we take over your marketing campaign so you can focus on what you do best – providing exceptional products and services to your customers.

One local business that has experienced tremendous growth through our Local SEO efforts is Sip Coffee & Beer, a beloved Scottsdale establishment that has been serving up delicious coffee, craft brews, and delectable bites since 2014.

About Sip Coffee & Beer in Scottsdale

Sip Coffee & Beer in Scottsdale is a locally owned spot where the charm of a coffee shop meets the lively spirit of a cocktail bar. It’s more than just a coffee shop and taphouse. It’s a gathering place where a sense of community is nurtured and celebrated.

At Sip, each morning is fueled by the aromas of sustainably sourced, custom coffee blends and signature breakfast burritos—the perfect start to a productive day. As the day fades, Sip blossoms into a vibrant cocktail lounge with an exquisite happy hour, making it the ideal place to kick back and relax after a long and tiring day.

The Need For A Local SEO Strategy

As pioneers of the coffee and beer fusion concept in Arizona, Sip Coffee & Beer built a strong local reputation and loyal customer base from the start. However, as the idea gained popularity, other establishments began adopting a similar model, and the market grew increasingly competitive. While Sip’s physical presence and reputation in the local community remained strong, their online visibility diminished.

Without a comprehensive Local SEO strategy in place, they found themselves slowly getting overshadowed online by newer competitors. Sip had previously worked with another SEO company, but the experience had been disappointing, leaving them hesitant to try again.

However, they still recognized the importance of having a strong online presence to stay competitive and attract new potential customers in today’s increasingly digital world. That’s when they reached out to our trusted SEO company in Scottsdale, to help them regain their digital dominance.

“I was hesitant to incorporate SEO back into my marketing strategy. I had a bad experience with another company, but I knew how important it is to have when trying to stand out amongst other similar businesses.” said Chiara, one of the owners of Sip Coffee & Beer.

“I started looking for local SEO companies and came across LocalFi and decided to give them a shot. The experience with LocalFi has been much better and I am very happy working with them. We have regular monthly meetings, we stay in communication about things that come up, and they work diligently to get things done. Not only are the online results improving month-over-month, but we are seeing an increase in foot traffic from new customers.”

Uncovering Opportunities for Business Growth

When Sip first connected with LocalFi, our team conducted a comprehensive online audit to assess the current state of their digital presence. During this process, we identified several key areas where our Scottsdale SEO services could help transform their business. Some of the things that needed addressing included:

  • Inconsistent data and branding across online listings
  • Their Google Business Profile (GBP) wasn’t optimized and lacked consistent monitoring, leading to low-profile views and interactions
  • Not getting reviews
  • Low website traffic and conversion rates
  • Declining search engine rankings
  • Overall, a lack of a Local SEO strategy

Armed with these insights, our team developed and implemented a custom Local SEO campaign to help Sip optimize their online visibility, attract new high-quality leads, and drive more foot traffic to their physical location.

Unlike the previous SEO company Sip had worked with, our approach focused on building a sustainable, long-term marketing asset that would continue to work for them even as the digital landscape evolves. By implementing various proven Local SEO strategies, we set out to help Sip Coffee & Beer rebuild trust with Google and steadily improve their online presence.

The Results: A Remarkable Transformation in Just 6 Months

After just 6 months of working with LocalFi, Sip Coffee & Beer has experienced a remarkable transformation in their online presence and business performance. Unlike paid advertising, where results dry up as soon as the budget runs out, our Scottsdale SEO services focus on building a long-term marketing asset that will continue to drive results as long as they are in business. Local SEO takes time to see results, but businesses like Sip that are patient and consistent will see that it is well worth the time, money, and effort.

When we look at their Google Business Profile alone, the impact is staggering:

  • Impressions/views have increased by 68%
  • Interactions have increased by 43%
  • Direction requests have increased by 44%
  • Call clicks have increased by 105%
  • Website clicks have increased by 48%
  • Food menu clicks have increased by 21%

However, the true testament to our success lies in Sip’s improved Google Maps rankings. For example, for the search term “local coffee shop”, Sip went from ranking #14 when we started to #2 now, putting them in prime real estate on Google’s Maps.

We also provided them with review tools and strategies, helping increase their monthly review rate by an astounding 300%!

Ready to Work With A Digital Marketing Agency That Provides Results?

If you’re a local business looking to replicate the kind of success that Sip Coffee & Beer has experienced, we invite you to schedule a FREE discovery meeting with our friendly team of Scottsdale SEO experts.

Let us help you harness the power of Local SEO to optimize your online visibility, grow your brand reputation, and unlock new levels of success for your business.


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